back Biodegradable Product in an Eco-friendly Space
client
Beiersdorf
brand
Nivea
market
Europe
sector
Skin Care
disciplines
In-store
For Nivea’s new range of biodegradable wipes, we found the perfect balance between highlighting their green credentials without casting any doubt about their make-up removal efficacy.
We led with a gentle yet effective performance headline, making sure that the overall look and feel was unmistakably ‘eco’.
We took a sensitive approach to our in-store displays by designing bespoke fixtures using raw uncoated boards that slotted together without the need for glue, screws or nails.
