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Our main objective was to give an eco-friendly look and feel for every touch-point that we create for our communications. From the first glance to the first bite, every piece of work stood out and reflected nature and sustainability. To walk the talk, just like in our campaign line “make every pack count”, everything was produced using environment friendly materials.
We also created branded breakfast kits that forge the link between our consumption moments and sustainability.
The kit included our eco-friendly packs, sustainable bowl, bamboo utensils, small pots, and wheat seeds, in addition to a small card with instructions on how to plant the seeds.
These kits were given to key influencers who loved the initiative and shared them on their social pages to show their appreciation to Sunbites’ efforts and commitment for better environment.
When Lay’s appeared in the Lost Valley dinosaur enclosure at Dubai’s biggest indoor theme park – IMG Worlds of Adventure –
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