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Make Every Pack Count

client

PepsiCo

brand

Sunbites

market

UAE

sector

Food & Drink

disciplines

shopper | Digital | activation

 

As part of its commitment to sustainability, Sunbites created a new pack that is eco-friendly. And what’s better than EXPO to launch such an innovation where sustainability is one of the main pillars for this global event.

Our main objective was to give an eco-friendly look and feel for every touch-point that we create for our communications. From the first glance to the first bite, every piece of work stood out and reflected nature and sustainability. To walk the talk, just like in our campaign line “make every pack count”, everything was produced using environment friendly materials.

SNACK ON GOOD

We also created branded breakfast kits that forge the link between our consumption moments and sustainability.

The kit included our eco-friendly packs, sustainable bowl, bamboo utensils, small pots, and wheat seeds, in addition to a small card with instructions on how to plant the seeds.

These kits were given to key influencers who loved the initiative and shared them on their social pages to show their appreciation to Sunbites’ efforts and commitment for better environment. 

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