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Even a Mouthwash Can Be A Superhero

client

J&J

brand

Listerine

market

UAE

sector

Health & Beauty

disciplines

Packaging

 

We all know that it’s important to get kids started early when it comes to good oral hygiene. The problem facing Listerine was the strong taste that can put some children off.

We designed a cardboard sleeve to turn the bottle into a playful superhero, making it appealing to kids aged 6 and over. The characters’ arms even folded out to make the idea really fly!

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