back Let It Shine Brighter
client
PespiCo
brand
Mountain Dew
market
UAE
sector
Food & Drink
disciplines
activation | packaging | commerce
Known for its links to adrenaline-filled sports, Mountain Dew wanted to widen its appeal.
So instead of focusing on a few sporting heroes, we turned the spotlight back on people
To launch MD’s glow in the dark neon can, we reminded people that shining brightly isn’t something reserved for the few; it’s something we all need to do. Don’t fade into the dark. Never let ‘boundaries’ stop your light.
THE FIRST EVER FULLY IMMERSIVE CINEMA EXPERIENCE IN GCC.
When we shine bright, nothing can stop us. We’re different. We stand out. We get noticed.
That’s how we thrilled 15,000 cinema-goers with an unexpected light show that didn’t stop when it reached the edge of the screen!
IN STORE, we revealed shoppers’ full potential when their actions lit up a huge Mountain Dew can. The more they filled it, the bigger the prizes they won.
LIGHTING UP THE STREETS
We created motion graphics to turn iconic buildings into unmissable Mtn Dew chillers.
