back Taking Over the IMG World
client
PepsiCo
brand
Lay's
market
UAE
sector
Food & Drink
disciplines
On-Ground
When Lay’s appeared in the Lost Valley dinosaur enclosure at Dubai’s biggest indoor theme park – IMG Worlds of Adventure – we were inspired by the prehistoric surroundings.
We hatched a creative idea for an eye-catching 360° display that fit perfectly into its environment and won a Popai Gold award. Not only that, we also designed different displays that are inspired from each and every section within the IMG world.
