back Fizz the World
client
PepsiCo
brand
Pepsi
market
UAE
sector
Food & Drink
disciplines
Concept Proposal | Campaign | Packaging | Activation | Commerce
How can we reflect a mindset and behavior that is celebrated by the Gen-Z community? Something that is a constant motivator and inspiration, like the Pepsi fizz?
Let’s uncover a world of fizz and wonder.
An invitation to experiment, explore, play, deconstruct, reconstruct, and connect people from around the world in the place where the whole world is meeting, EXPO 2020.
Taking Over the IMG World
When Lay’s appeared in the Lost Valley dinosaur enclosure at Dubai’s biggest indoor theme park – IMG Worlds of Adventure –
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