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Fizz the World

client

PepsiCo

brand

Pepsi

market

UAE

sector

Food & Drink

disciplines

Concept Proposal | Campaign | Packaging | Activation | Commerce

 

How can we reflect a mindset and behavior that is celebrated by the Gen-Z community? Something that is a constant motivator and inspiration, like the Pepsi fizz?

 

Let’s uncover a world of fizz and wonder.
An invitation to experiment, explore, play, deconstruct, reconstruct, and connect people from around the world in the place where the whole world is meeting, EXPO 2020.

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