We took KitKat’s standard ‘mini moment’ chocolate mold, and with a few bandages, fake fangs and face paint, dressed it up for Halloween.

We designed five frightfully-fun characters to wrap each individual ‘mini’ and then created a jack-o’-lantern box that transformed into a playful dispenser.
Perfect for trick-or-treat. What was initially designed for the middle east, travelled 12,000 km and landed in Brazil.