MindSpace signs Beiersdorf Shopper Marketing Contract

May 23, 2017

MindSpace has signed with Beiersdorf Middle East, as its shopper marketing agency for the brands' briefs on Retail Environments & solutions as well as Path to Purchase Collateral.

Beiersdorf Middle East is one of more than 150 international affiliates of the cosmetics company Beiersdorf AG which is based in Hamburg, Germany. Beiersdorf's NIVEA is the world's No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. Subsidiary tesa SE is one of the world's leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers.
MindSpace will handle the brand's assets while providing global adaption into local markets, creation of local campaigns, and full-fledged shopper focused campaigns.

Beiersdorf is an iconic, globally recognized and trusted brand. We are proud to be uniting with BEIERSDORF MIDDLE EAST as one of their communication's partners across MENA." said Roger Francis, MindSpace's Managing Director.

*Source: Euromonitor International Limited, NIVEA by global brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2012.