Who We Are

Who We Are


We are shopper conversion experts. We work with your brand to attract, inspire and reward shoppers along their journey to increase conversion from shopping to buying.

We create campaigns and activations, design shopper collateral and tailored store solutions - all for the purpose of translating brand equity to shopper value.



Why we think Shopper


Shoppers Matter
Shoppers switch to other brands along the path to purchase; and two thirds of the brand choices are made in-store.


Shoppers vs. Consumers
Shoppers and consumers are one and the same, but what drives one does not necessarily drive the other.


It's the Way You Say it!
Communication directed to shoppers is created for that unique state of mind, and adapted to the most effective touchpoints along their path to conversion.


Stop Shopping!
What makes us love what we do is the duality of purpose.
We work on reducing, if not eliminating shopping for existing consumers; and creating it for consumers of competing brands.

Why we think Shopper


Shoppers Matter
Shoppers switch to other brands along the path to purchase; and two thirds of the brand choices are made in-store.


Shoppers vs. Consumers
Shoppers and consumers are one and the same, but what drives one does not necessarily drive the other.


It's the Way You Say it!
Communication directed to shoppers is created for that unique state of mind, and adapted to the most effective touchpoints along their path to conversion.


Stop Shopping!
What makes us love what we do is the duality of purpose.
We work on reducing, if not eliminating shopping for existing consumers; and creating it for consumers of competing brands.


The Team

Roger Francis

Managing Director

Paul Fayad

Creative Director

Wael Abdulhadi

Executive Director

Elie Abou Jaoude

Sr. Design Director

Marina Sokyrko

Business Development Manager

Ouliana Mourina Enault

Sr. Account Manager

Maha El Hawari

Jr. Account Manager

Randa Rwaished

Sr. Account Executive

Maya Makhoul

Sr. Art Director

Stephanie Stephen

Art Director

Jasmine Trivino

Graphic Designer

Rejimol Abdul Rasheed

Graphic Designer

Nurul Amelia

3D Designer

Tony Bteich

3D Designer

Marie Aad

Studio Manager

Michel Abou Jaoude

Graphic Finalizer

Joelle Chebly

Graphic Finalizer

Jad Zahreddine

Graphic Finalizer

Naveen Madurakariyan

Traffic & Production Manager

Ajay Nelliyat Kallalthil

Accounting Manager

Rachel Monica Jayaprakash

Human Resource Manager

Sheryl Esparagoza

Office Administrator

Vincent Pulikkottil Villy

Project Coordinator

Alexey Popov

Production Manager

Dmitry Budyak

Sr. Production Designer

Misha Repin

Sr. Product Designer